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Glossary / Terminology

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Us map

- Web Design
Designing a website’s layout & visuals to be both appealing & user-friendly.

UI (User Interface) Design: Focuses on the visual & interactive elements like buttons, menus & layout.
- UX (User Experience) Design: Ensures intuitive navigation & smooth user interactions.

- Web Development
The process of building & programming websites or web applications, including front-end (what users see) & back-end (server-side functionality) development.

- eCommerce Websites
Websites specifically designed for online selling & transactions, including shopping carts, payment gateways, product catalogs & secure checkout processes.

- Branding & Logo Design
The creation of a unique visual identity for a business, including logos, color schemes, typography & other elements that represent a company’s personality & values.

- Custom Web Applications
Tailor-made software solutions built for specific business needs, providing functionality beyond standard websites, such as CRM systems, dashboards, or interactive tools.

- Content Strategy / Copywriting 
Content Strategy: Creation & management of content to achieve goals & engage the target audience.
Copywriting: Crafting persuasive, clear written content for websites, marketing materials
& calls-to-action.


- Hosting & Domain Management
Stores your website and manages its domain to keep it accessible online.

- Website Maintenance & Support
Keeps your website updated, secure & functional with ongoing maintenance & support.


- Texting (SMS Marketing)
The use of text messages (SMS) to communicate with customers for marketing, notifications, promotions, or updates. It allows businesses to reach audiences instantly & personally on their mobile devices.

- Ringless Voicemail
A technology that delivers a voicemail directly to a recipient’s inbox without their phone ringing. It is often used for marketing, appointment reminders, or personalized messages, offering a non-intrusive way to reach customers.
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